![]() ![]() The Mailjet Acceptable Use Policy also provides the rules that need to be observed to keep your spam rates down here is a quick summary:Įmails can only be sent to recipients who have given explicit consent. Otherwise, your account may be temporarily or permanently suspended. Spam complaints can be detrimental to your reputation and should be well under the statistical thresholds outlined in the Mailjet Acceptable Use Policy. These complaints are taken very seriously. However, sometimes the recipient may contact their ISP, the sending ESP, or a 3rd party Anti-Spam Organization to lodge a spam complaint. When a recipient clicks this button, the email is reported as Spam and is displayed on your Stats page. Many ISPs provide a ‘this is spam’ button or link to each email they deliver. This is not to be confused with emails that have been delivered to the spam folder by the ISP this is not considered a spam complaint. Reporting an email as Spam is an action that is taken by the recipient upon receiving your email. Spam is typically aimed at marketing emails whereas transactional emails usually do not warrant spam complaints. Spam complaints are made when the recipient believes an email is unsolicited. The percentage of emails reported as Spam is based on the total number of emails delivered. The Unsubscribe Rate is related to the number of delivered emails, and indicates the number of people who opted out of your list using the unsubscribe link.Īs per the Mailjet Acceptable Use Policy, an unsubscribe link is mandatory for all marketing campaigns. Moreover, regardless of how a recipient views the emails, a click will always be detected. High click rates are generally a sign of interest and can help shape your future campaigns. The Click Rate is a very powerful indicator as it provides insight into how recipients interact with your specific content. Once enabled, each link in your email receives a unique identifier that records data on when a link is clicked, by whom, from where, when, etc. To activate click tracking, go to your Email tracking settings. The Click Rate accounts for successfully delivered emails with at least one click (excluding those clicks where an unsubscribe occurs). The recipient’s email client must be able to display images The recipient’s email client must be able to accept & read your HTML emails The Open Rate is a good indicator of how many people read your email, it is not however a precise measurement. When the recipient’s email client loads this tracking pixel, the email is considered ‘opened’. Once activated, an invisible tracking pixel (image) is added to each email you send via Mailjet. To enable ‘open tracking’, please go to your Email tracking settings page. The Open Rate is the percentage of unique ‘opens’ based on the total number of emails delivered. The Stats page, along with open & click tracking, can provide insightful information on your email placement and deliverability. It is impossible for anyone but the recipient to know if the message was delivered to their inbox or the junk folder. Therefore, the quality of your contact list is the key!īeing “delivered” does not necessarily mean the email will be “delivered to the recipient’s inbox”. The number of delivered emails matches the total number of sent emails minus the errors of delivery (see “Bounced” & “Blocked” below). If an email has the “delivered” status it means that it was successfully sent and accepted by the recipient server. ![]() This way you can tell if your message has been opened, clicked, encountered an error (“bounced”) and even if your recipient has decided it was spam, and all that on the same page! Understanding these statuses will allow you to interpret your statistics in a proper manner, and you will be able to boost your deliverability. Email statuses might be one of the reasons why you use Mailjet.
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